Campaign/Marketing Executive of the Year winner

Biheng Zhang

Pollinate Group

Biheng Zhang is the Director of Philanthropy at Pollinate Group, a social enterprise empowering women leaders in some of the world’s most neglected communities. Biheng’s leadership has built Pollinate Group’s profile in Australia and internationally. She led the organisation’s re-brand following its sector-first merger, and has delivered global campaigns that engage supporters in Australia, the US and Europe. Under Biheng’s leadership Pollinate Group has secured significant multi-year partnerships including the Netherlands Enterprise Agency, worth €1.32 million. A professional fundraiser for over a decade, Biheng has led diverse portfolios across the arts, health, medical research and education including at the National Gallery of Victoria, The Song Room, Walter and Eliza Hall Institute of Medical Research and Prostate Cancer UK. She is currently a board director of Linden New Art, a contemporary art gallery in Melbourne. Biheng’s passion for international development has taken her to many parts of the world including India, Nepal, Cambodia and the UAE where she has met some truly inspiring colleagues, allies and friends.

Campaign/Marketing Executive of the Year FINALISTS

Samantha Bartlett

Australian Red Cross Lifeblood

Samantha is a highly qualified and commercially astute customer strategist with extensive experience in digital, marketing, brand, customer experience and services in the services sector (heath, postal, utilities and financial services) with a passionate interest in all things customer. Samantha is credited with the capacity to initiate and implement strategic thinking whilst also having a ‘get the job done’ focus to ensure success. A champion of simple and seamless experiences for customers.

Without question Samantha’s greatest strengths are the skills and experience that she has acquired across a range of critical business disciplines – from marketing, digital, customer experience, brand, strategy to regulation & policy, sales, operations & human resources. In particular, Samantha has the ability to build high levels of employee engagement around organisational change.

Currently Samantha is the Chief Marketing Officer of Australian Red Cross Lifeblood and works across the organisation to deliver on our purpose of providing life-giving blood, plasma, transplantation and biological products for world-leading health outcomes. Previously Samantha has held senior management roles in marketing at Australia Post and Origin Energy.’


Lisa Flower

Indigenous Literacy Day 2020

I’m a high energy passionate human with a love of people and ideas and the power of collaboration and sharing and caring – and beautiful sunsets on the water.

Working within the for-purpose sector brings my passions for creative thinking, the environment and people – especially young people together. If we really want positive social and environmental change, we need to have inspired and empowered young people. They are the future. I love ideas and thinking big than diving into what I can do to make it happen. From sustainability challenges to empowering others and building capacity within groups and communities – the goal is the same – to strive for a more inclusive, collaborative and healthier future.

Julie Toma

Catholic Healthcare

Julie Toma is currently the Head of Marketing and Communications for Catholic Healthcare with significant healthcare leadership experience gained in large, global corporations including Sonic Clinical Services, Cochlear, Kimberly-Clark Healthcare and BD. Julie is passionate about purpose driven organisation culture focused on improving the lives of others. Her expertise includes employee and customer experience, strategic business planning, brand management, digital transformation and stakeholder engagement. Julie was a finalist in the CEO Magazine Executive of the Year Awards 2017 and 2019 as well as being shortlisted for the Telstra Business Women’s Awards in 2019. Catholic Healthcare’s Marketing Team was awarded the Australian Marketing Institute (AMI) Marketing Awards for Excellence NFP NSW State Award in 2020. Julie’s qualifications include a Bachelor of Biomedical Science, Majoring in Biochemistry, a Master in Business Administration, Majoring in Marketing Strategy and is also a Graduate of the Australian Institute of Company Directors. Julie is currently a Board Director for the Australian Dental Health Foundation which provides free dental care for vulnerable Australian’s and is also a Board Director for the Barbara May Foundation which delivers life-saving maternity care for women in Africa. Previous experience also includes board roles with LiveBetter and the Asthma Foundation ACT; an AMI Marketing Awards for Excellence Judge and past AMI NSW State Committee Chair as well as a member of the Cancer Australia Research Grant Advisory Committee.

Alicia Kokocinski

Equity Trustees

Originally a journalist, now a senior manager with a proven track record in media, marketing, communications and market research – especially in complex and highly regulated environments. Core skills are writing (print, online and social media), media management and creative approaches to PR and marketing campaigns. Experience in development and implementation of (traditional and social media) campaigns, key message development and targetting (including qualitative & competitor research), and the development of practical and direct marketing and communications audits and plans. Very strong writing / editing and redrafting skills for reports, white papers, websites, corporate collateral, backgrounders and briefings. Specialties: Media and stakeholder relations. Social media. Market research. Marketing and communications in the legal sector, professional services, higher education and not for profit sector.